Just got a press release from KC Jockey – new release is Rub Your Body. According to the promoters he “combines the musical crossover success of Sean Paul, Shaggy and recent pop breakthrough Sean Kingston, while consistently delivering his own signature call and response that devout fans pine for.”

I guess it’s cool to name drop every current top 10 dancehall pop star in a release, but they lose me when they say “his capacity to attune his vocal delivery to any beat, in any genre, has indefinitely catapulted his star” and so on. You want to make art? Pick your voice and blast it. As someone much smarter than me once said, it’s better to create something new, because followers have to spend their energy keeping up with trends. More specifically, Mojo Morgan also released an album that demonstrated his ability to sing to “any beat, in any genre,” and the album sales weren’t on fire. If it’s not a winning formula for reggae royalty from Morgan Heritage, then it’s probably not a great play for a newcomer.

As to the track? It’s pretty standard pop dancehall fare. If you’re interested, check out KC Jockey at http://www.myspace.com/kcjockey.

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